Beautiful Scenery
Brand strategy - Visual identity - Communication
The brand idea is an invitation to explore the unknown aromas, head to the unknown destinations, and look forward to unknown experiences.
In the logo, the Chinese characters 美+景 are joined to create a ‘Beautiful Scenery’ together.
The 大 from 美 represents a girl who enjoys the romanticism of a sunset, the dot of 景 representing the sun.
Perfumes - Chinese market
Beautiful Scenery

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