![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/9a6b146b-25e1-4410-ac20-3182b147cd83_rw_1920.png?h=9c3999b0ee015e674bc95906ef9c5f33)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/e9e679c6-0344-4fbc-8d8f-7f7dfa44df26_rw_1920.jpg?h=2dda0bd8bcb69dec045f78e644008a7b)
The brand idea is an invitation to explore the unknown aromas, head to the unknown destinations, and look forward to unknown experiences.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/b2d2a1f2-0f99-4ead-9494-0587f60cd08d_rw_3840.jpg?h=8bacc05e95ae4dd36b2eb3505e2368b5)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/a453050d-4660-4d0d-92f9-c0539c1f3a30_rw_1920.jpg?h=82ec7a13467e6f0a33fe3da52288c341)
In the logo, the Chinese characters 美+景 are joined to create a ‘Beautiful Scenery’ together.
The 大 from 美 represents a girl who enjoys the romanticism of a sunset, the dot of 景 representing the sun.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/bddf5a49-872e-4a91-8cf6-eefada761334_rw_1920.jpg?h=41295e6899f63e801470ff3eae81b502)
Market:
Perfumes - Chinese market
Perfumes - Chinese market
Client:
Beautiful Scenery
Beautiful Scenery
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