we Innovate for people​
The rational must be nourished by the emotional in order to bring sense to design
We innovate on a rational level, considering the constraints of industrialisation as well as the relevance to the market and the user in question:​
 -  Adaptation to production lines​
 -  Format and logistics​
 -  Constraints at the point of sale (online-offline)​
 -  Mechanical strength and material weight ​
 -  Ergonomics​
 -  Eco-design​
 -  Cost optimisation​
We innovate on an emotional level in line with the company/brand and the psychological profile of the target consumer. ​
As an artist and in empathy with the consumer, we create the functional, visual and sensory attributes of the product. ​
Our artist's palette is formed from industrial reality. Through creativity, we seek to go beyond these industrial boundaries in order to create a real differentiation. ​
We draw our creative intentions by hand, we sculpt the shapes in 3D without being limited by tools, we materialise our designs in real life in order to replicate the consumer experience. ​
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