Magic Amah is a leading manufacturer of detergent and household cleaning products in China and Taiwan. Natural Magic was the brand's first ever foray into a higher value laundry detergent segment, creating a mass premium brand that is eco-friendly, made from 100% natural ingredients.

To convey the concept of Nature, the new 1.8 litre bottle is built around a leaf and its stem.  The stem forms a soft, comfortable and convenient handle, while the label takes the form of the leaf, extending from the stem handle. The closure includes a green dosing cap with embossed leaf prints, furthering the natural feeling at a key point of contact. 

The architecture of the shape envelops the label, allowing for a large label presence. The HDPE container is blown according to the process of extrusion blow-molding. The bottle is stable and compact, and encourages natural tilting and pouring gestures. 
Market:
Fabric care - Taiwanese market
Client:
Magic Amah Household
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