Magic Amah / 妙管家
Packaging (HDPE bottle shape design)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/2d7ba362-2064-4577-bae1-4f19fc5ffa04_rw_1920.jpg?h=889ea154a82c8e282b6ca1742260f0b0)
Magic Amah is a leading manufacturer of detergent and household cleaning products in China and Taiwan. Natural Magic was the brand's first ever foray into a higher value laundry detergent segment, creating a mass premium brand that is eco-friendly, made from 100% natural ingredients.
To convey the concept of Nature, the new 1.8 litre bottle is built around a leaf and its stem. The stem forms a soft, comfortable and convenient handle, while the label takes the form of the leaf, extending from the stem handle. The closure includes a green dosing cap with embossed leaf prints, furthering the natural feeling at a key point of contact.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/d03940cf-9923-4198-9247-fc9312365ca9_rw_1200.jpg?h=3c5cf68aa74392839f027fd62bd9556c)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/766e46f2-865d-4d5b-b8f9-0b10f29e3c24_rw_1920.png?h=6c3cf86269ec3c775afca8a789bb99e2)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/7f491cd4-4759-4166-82ac-35ce05a9338e_rw_1920.jpg?h=20fb067ee417ba47f7276a8b329ff8a3)
The architecture of the shape envelops the label, allowing for a large label presence. The HDPE container is blown according to the process of extrusion blow-molding. The bottle is stable and compact, and encourages natural tilting and pouring gestures.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/3a55668a-c861-46b9-85af-98d9c39f60aa_rw_1920.jpg?h=8a7ee1567b1370f7ed86434ab3af2ce9)
Market:
Fabric care - Taiwanese market
Fabric care - Taiwanese market
Client:
Magic Amah Household
Magic Amah Household