![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/989482f4-ce7d-4422-915e-ecab5c0ff2b0_rw_1920.jpg?h=7208173ba147b7bfa701c0fcf88bf96e)
We created the new visual identity system for “Les Vignerons de Buzet” wine ranges, in order to foster and establish a consistent brand architecture, while transmitting the brand values and committed positioning
in terms of CSR.
in terms of CSR.
The cooperative will now have a unique capsule and a single size of eco-designed label for all the bottles (size and choice of papers, collage techniques, inks and printing surfaces). The new brand name starting with "Nous" ("We") signs the capsules in a same way as in a manifesto, and the new VB symbol is fixedly positioned on all the labels.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/a2880853-21fc-4ac0-ae6c-2ee3f8bf4249_rw_1920.png?h=0d3a3644d01a3fc162e5cb0c2bda5cad)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/d3e0c87e-49b3-4d94-950e-4ef9e04ef491_rw_1920.jpg?h=1ef133ee163b974264ae05999c154f03)
Visual Identity for the HoReCa network
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/8005eadf-4cc5-4c6b-8635-a9b20a462ad1_rw_3840.jpg?h=713b8cac31d50f284b025d5a442f4ff3)
Visual Identity for the supermarkets and hypermarkets network
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/c576324b-5e22-44a1-a5dc-f2e2275aa661_rw_3840.jpg?h=98aa961a703cb5549e4102a0b2c8bbe6)
Packaging range is now consistent: while keeping the unique identity of each product, consumers can now easily identify that the different wines come from the same committed winemaker.
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/66368ccf-c386-4785-b680-7ca13a7525ac_rw_1920.png?h=874c599f8e7c9891302b1a49595619cb)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/3547806f-4051-4ad4-ac73-83d815440342_rw_1920.jpg?h=caca5ee3a7f2b41f16d1377dc52cbe27)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/cd25856d-fb9b-4ace-962e-d0d804a218cc_rw_1920.jpg?h=f5872ba3f8ff2c124ffb7093f7248add)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/7b61ab28-8378-4282-b7db-8780e4e8f8c2_rw_1920.jpg?h=a83a8e394b6e85bf9bb9988dc19883b3)
![](https://cdn.myportfolio.com/d386633c-b187-407e-abc7-5a07a6c866b7/977d87e3-fd61-49b3-8932-02e3b77b753e_rw_1920.jpg?h=a79ece16095a6bc36de58e276d61208f)
Market:
Wines - French & International market
Wines - French & International market
Client:
Nous les Vignerons de Buzet
Nous les Vignerons de Buzet