Pascual Selección
Packaging (Glass bottle design)
In order to respond to the premium positioning that our customer wanted to give to its new fruit juice brand, created for the hospitality sector, we departed from a simple but powerful concept: “the forbidden fruit”.
We transformed the bitten apple in an innovative bottle shape, in the aim to evoke no one can resist to these naturally tasty fruit juices.
The naturalness and quality of the product are also reinforced by the choice of the material, the glass, by the prominence of the transparency which showcases the product as it is, with nothing to hide, and also thanks to the large embossment of the brand.
Juices - Spanish market
Before Grupo Leche Pascual - Now Zumosol
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